Posted on Feb 21, 2018

Egochi Milwaukee SEO Agency

It’s incredibly easy to find bad SEO information online.

Part of the problem is that the Internet is forever. Bad information posted in 2005 continues to haunt us to this day. (Though honestly, if you’re basing any part of your search engine strategy on an article written in 2005, you probably deserve to fail.)

But what about the stuff that comes at us and our clients with misleading half-truths and logical conclusions that are just wrong?

To keep my faith in humanity, I must believe the authors of this false information have good intentions. I find it hard to fathom that they would be intentionally misleading someone.

But you can only hear claims about how click-through rates affect rankings so many times before your cynicism sets in, and you want to tattoo “causation is not correlation” across your forehead so you don’t have to keep repeating yourself.

The article that prompted this rant (I won’t link to it because I don’t like ruining lives) indicated that Google looked at timestamps on posts to determine which piece of content came first on the web.

He indicated that if you put a timestamp on your content, Google will see the timestamp if someone scrapes your content and Google will know you were first.

I can understand how, if you live in a vacuum, this seems logical.

But, it’s not true.

Not even close.

And that was only one of the many pieces of bad SEO information this author touted as a fact.
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